Customer Relationship Management (CRM) 客戶關係管理 Strategy:::

Several commercial Customer Relationship Management (CRM) 客戶關係管理 software packages are available which vary in their approach to commercial Customer Relationship Management (CRM) 客戶關係管理. However, as mentioned above, Customer Relationship Management (CRM) 客戶關係管理 is not just a technology, but rather a comprehensive customer-centric approach to an organization's philosophy in dealing with its customers. This includes policies and processes, front-of-house customer service, employee training, marketing, systems and information management. Hence, it is important that any Customer Relationship Management (CRM) 客戶關係管理 implementation considerations stretch beyond technology, towards the broader organizational requirements.

The objectives of a Customer Relationship Management (CRM) 客戶關係管理 strategy must consider a company’s specific situation and its customers' needs and expectations. Information gained through Customer Relationship Management (CRM) 客戶關係管理 initiatives can support the development of marketing strategy by developing the organization's knowledge in areas such as identifying customer segments, improving customer retention, improving product offerings (by better understanding customer needs), and by identifying the organization's most profitable customers.[1]

Customer Relationship Management (CRM) 客戶關係管理 strategies can vary in size, complexity and scope. Some companies consider a Customer Relationship Management (CRM) 客戶關係管理 strategy to only focus on the management of a team of salespeople. However, other Customer Relationship Management (CRM) 客戶關係管理 strategies can cover customer interaction across the entire organization. Many commercial Customer Relationship Management (CRM) 客戶關係管理 software packages that are available provide features that serve sales, marketing, event management, project management and finance.

[1] Bligh, Philip; Douglas Turk (2004). Customer Relationship Management (CRM) 客戶關係管理 unplugged – releasing Customer Relationship Management (CRM) 客戶關係管理 's strategic value. Hoboken: John Wiley & Sons. ISBN 0-471-48304-4