The function of the Customer Interaction System or Collaborative Customer Relationship Management (CRM) 客戶關係管理 is to coordinate the multi-channel service and support given to the customer by providing the infrastructure for responsive and effective support to customer issues, questions, complaints, etc.
Collaborative Customer Relationship Management (CRM) 客戶關係管理 aims to get various departments within a business, such as sales, technical support and marketing, to share the useful information that they collect from interactions with customers. Feedback from a technical support center, for example, could be used to inform marketing staffers about specific services and features requested by customers. Collaborative Customer Relationship Management (CRM) 客戶關係管理 's ultimate goal is to use information collected from all departments to improve the quality of customer service.
Remarks: Edwards, John (2007-11-29). Get It Together with Collaborative Customer Relationship Management (CRM) 客戶關係管理 inside Customer Relationship Management (CRM) 客戶關係管理. Tippit. Retrieved on 2008-02-01.
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