Privacy & Data Security on Customer Relationship Management (CRM) 客戶關係管理:::

One of the primary functions of Customer Relationship Management CRM software is to collect information about customers. When gathering data as part of a Customer Relationship Management (CRM) 客戶關係管理 solution, a company must consider customer privacy and data security with respect to legal and cultural environments. Some customers prefer assurance that their data is not shared with third parties without their consent and that it cannot be illicitly accessed by third parties.

Customers can benefit from their data being utilized within a Customer Relationship Management (CRM) 客戶關係管理 system. For example, while an increase in unsolicited telemarketing calls is generally resented by customers, a small number of relevant offers may be appreciated. Customer Relationship Management (CRM) 客戶關係管理 software can enhance the collection and analysis of customer behavior data, leading to more relevant communications with customers.