Analytical Customer Relationship Management (CRM) 客戶關係管理:::

Analytical Customer Relationship Management (CRM) 客戶關係管理 analyzes customer data for a variety of purposes:

▪ Design and execution of targeted marketing campaigns to optimize marketing effectiveness
▪ Design and execution of specific customer campaigns, including customer acquisition, cross-selling, up-selling, retention
▪ Analysis of customer behavior to aid product and service decision making (e.g. pricing, new product development etc.)
▪ Management decisions, e.g. financial forecasting and customer profitability analysis
▪ Prediction of the probability of customer defection (churn analysis)

Analytical Customer Relationship Management (CRM) 客戶關係管理 generally makes heavy use of data mining.

Source: http://en.wikipedia.org/wiki/Main_Page